The quality of the leads you receive, and the eventual success of your campaign, is not only determined by the range of the services we can provide, but how effectively we use these services.
Our Online services:
- Online Lead Generation
- Email marketing
- Co-branded solus emails
- Co-Branded landing pages
- Newsletters
Database
Our email marketing draws from a fully validated database built with the data gathered from our own websites and the various, niche websites that we manage for our clients. Your emails, messages, offline and online surveys will be completed by demographics that are compatible with your target market.
Integrity
To protect your reputation and to ensure higher conversion in leads, your brand will not be associated with any negative online content. However, the channels we use (niche, content driven websites; national publishers; family and lifestyle publications etc.) allow you explicit permission to contact the consumer via email or telephone (many even tend to be TPS registered).
Stand Apart
While we ensure that your opt-in is placed in a thematically relevant publication, your campaign will be treated as a stand-alone to ensure that your message is not filed in a list of footnoted tick boxes, but a pointed request to exactly the right person.
Our Offline services:
- Call Centre Lead Generation
- Hot Key transfers
- Direct response advertorials
Experience
The quality of leads generated is affected by the quality of the call-centre and the script used. With many years of experience building and managing successful call centres, we can provide expert advice and support with selecting call centres and composing persuasive scripts.
Control
Ultimately, you will have control over the call centre you use and the content for your script, which will be produced in line with the call centre.
Immediacy
Leads have an expiry date. You waste money and the opportunity to sell by not receiving a potential customer order within the second they express interest: slow follows-ups over the phone or via email lead to lost leads. We provide real time reporting and our experience in selecting articulate and efficient call centres to ensure you will be in supply of fresh leads for excellent conversion rates.
